As Wikipedia states, branding has become an “increasingly important component of culture and the economy, now being described as cultural accessories and personal philosophies.” Simply put, a brand is “a collection of images and ideas representing an economic producer.” In laymen’s terms, branding is the process of creating a recognizable identity for a company or product. In today’s society, branding is one of the most important steps that a company can take. (more…)
By: David Mclauchlan
So is a logo important to the success of a business’ Do you remember those long road trips with mom and dad when you were a kid’ You get to a new city and its supper time. What’s the first thing you look for’ That’s right the golden arches. (more…)
By: Alok Vats
A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies. (more…)
If we had a dollar every time somebody gave us their opinions on what makes a great logo we’d be able to at least buy a round or two round The Porter during happy hour (providing they’d allow payment in dollars). (more…)
With so many graphic designers, website designers and logo designers competing in the field, it is more important than ever to specialise in a particular area and be top rather than covering all bases and mastering none. Here’s how to find your own graphicdesign niche. (more…)
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices (more…)
Brand your Signature on the minds of your visitors. When your visitors asks ‘Where can I get a …..’ immediately your name should come to mind. Just like branding a steer you need to brand your visitors thinking when it comes to what you are selling or offering. (more…)
Wondering if a trademark is important to you as a business owner? Let’s start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. (more…)
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. (more…)
The corporate identity of an organization is represented by its logo. A well-designed logo enhances the visibility of the company, which in turn generates better business returns. (more…)
A logo or corporate indentity can determine whether or not a company succeeds in creating a lasting impression.
Unfortunately, no one gets a second chance to make a first impression. Letterheads, Envelopes, and Business cards are usually the first elements completed in the process of creating a new identity. (more…)
Let’s say you’re the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you’re good at what you do and that your company provides outstanding services. (more…)
When it comes to the world of business, one concept that remains unbeaten is that you must have a unique selling proposition. That makes you stand out from the crowd. Another simple concept that can drive your business to success is branding. (more…)
When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. The human mind is hardwired to respond to color. (more…)
“A logo can make or mar one’s business.” A powerful logo can spell instant success for a corporate entity while, on the other hand, a bad logo can misrepresent a business altogether. (more…)
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