By Mark Flavin

While we have become a digitized world, people still like
physical products - including products that they can use on
their computers, such as CD’s and DVD’s. Marketers also know
that physical products typically bring more profits than digital
products as well, because they are conceived to be more
valuable.

For editorial reasons, you will still need to convert
non-digitized public domain works to digital work. Once the
product is created and perfected, you will then need to convert
it back to a physical product. You have many different choices
in this area.

The work can be made into a physical book or manual. This is
easier to do than one might imagine. You simply send the work to
a printing company who will print out the work and assemble it
for you as you specify. The work can then be sent directly to
your fulfillment company for filling orders.

The work can be put on CD or DVD. If the work is in presentation
format, a DVD will work well. However, if the work will be
turned into software, a CD will be more appropriate. While you
can usually make the master copy yourself on your own machine,
you should definitely send the master to a replication company
to have multiple copies made.

Often, you can find a company that does it all - printing,
replication, and fulfillment. Usually, this will be the best
value, since you can get all the work done in one place and then
sent directly from there to your customers.

Having a digital and physical form of the same product is always
a good idea. You can offer the digital product at a lower cost.
Some will prefer the digital product since it can be accessed or
downloaded right away, while others will prefer to wait for a
physical product.

About the author:

Hi, My name is Mark Flavin. I am the creator of the free traffic
ezine - http://www.UnorthodoxTraffic.com

My product Unorthodox Traffic has sold 1000’s of
copies and helps people from all around the world drive
thousands of targeted visitors to their websites for free. You
can also check out my blog at http://markflavinblog.com

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