Many large public sector agencies have groups of web coordinators/publishers/masters
that serve as a kind of formal or informal web council. I was recently asked
to suggest some "talking points" for the head of such an agency speaking
to an annual meeting of their web council. Of course, leaders should listen
as well as talk, but leaders should challenge, too, so this is what I suggested
the CEO communicate to the council:

The web is increasingly important to Agency X’s mission. Our constituents
are watching what we do here closely
We all need to think more strategically about the management of
web content
To the extent management means standardization, then I ask you to identify
best practices from your peers in government and industry and push agency
leadership to instill those practices
To the extent management means continuous operational maturation, I
ask you to develop effective and auditable processes that we can apply agencywide
To the extent management means enablement, I ask you to help us test
and implement new web publishing tools that can make you more effective
Throughout the journey we must be guided by the needs of our customers,
and continue to measure and adapt to their feedback

And of course it never hurts to thank people…

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